KronKron concept store is, without a doubt, "right up there" on the Icelandic fashionista´s list of her favorite shops but among the labels available at KronKron, you´ll find Sonia Rykiel, Vivienne Westwood, Marc by Marc Jacobs, See by Chloé, Roksanda Ilincic, Henrik Vibskov and bags and accessories by Icelandic designer Hildur Yeoman. The shop, which few years ago was voted one of the best concept stores in the world by Eurowoman magazine, is run by young couple, Hugrún Árnadóttir, who in 2000 graduated as a fashion designer from Studio Bercot in Paris and her husband, Magni Thorsteinsson, a hairstylist. On the racks, exquisite designer dresses, skirts, tops, bags and accessories in all the colours of the rainbow await you and the ambience is fun and extremely friendly. In 2008, Hugrún and Magni started their own line of shoe wear, which today is available in around 70 stores, in 25 countries around the world and recently the couple added colorful tights and dresses to their collection. The colour palette and colour combinations of the KronKron clothes, shoes and tights are quite distinctive and unusual and I´m very much looking forward to see what they will come up with next because I´m certain that there´s more to come from the KronKron label in the future.