22.6.10

Li Edelkoort and Bloom magazine

I´ve been a huge fan of celebrated trend-forecaster Li Edelkoort and her work, ever since I was lucky enough to visit one of her unforgettable trend forums in Paris, about 14 years ago. Li, along with her staff at her company Trend Union, travels the world to seek out ideas, inspirations and the current Zeitgeist, which then give her the right tools to forecast the colors, fashion, concepts and materials that will be in fashion, two+ years into the future. In 1998, Li launched Bloom, a photo-magazine, which she describes as "horti-cultural". Through text and gorgeous photography, Bloom analyses how flowers, plants and gardening relate to and influence trends in fashion, interiors, design, packaging, cosmetics, food and culture. 
All images found via Busy being fabulous.

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